Analytics & Conversion.

Your website is established, you're receiving regular traffic, but sales are down. Sound familiar? Chances are something can be done about it.

What does a tracking solution do?

A tracking solution gives you access to a mass of information about you visitors. By implementing a website tracking solution you'll have the ability to see not only where your visitors are coming from, but what they get up to once on your site and how long they hang around for.

What do you do with this information?

Let's say you have an e-commerce website selling a wide range of products, and you've recently introduced a new product that is supposed to be a big hit. You have the product on the website, and it's one of the main focal points on your home page. However, for some reason it just isn't selling as well as you anticipated, this could be for a few reasons...

• People aren't visiting the product page - maybe the advert on the home page isn't drawing people to the product?
• People are visiting the product page and leaving it after only 30 seconds - maybe the product description is not exciting enough for people to buy it?
• People are visiting the product page and leaving after 3 minutes - maybe the description is fine, but after thinking about it, it is too expensive?

These are just a few typical scenarios that can be divulged from the analytical data we collect, which will then allow you to make the relevant adjustments, and increase sales!

Contact us now for more information about analytics and conversion optimisation.